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Our Story
Masala Wheels is a Malaysian social enterprise driving social transformation through sustainable economic empowerment and inclusive growth. Founded by a group of young professionals in 2015 as the first social enterprise food truck in the country, we are now an award-winning and SE.A Plus accredited organisation with multiple ventures that address our social impact interests.

Masala Wheels
Our Initiatives

Masala Wheels
Provides capacity building and employment for marginalised communities in the form of culinary training and F&B management through its food truck, restaurant, and catering services

Mobilefood.my
A commission-free digital social innovation platform that connects customers directly to B40 communities and microentrepreneurs in Malaysia for their sustainable economic empowerment


ilapar.my
A growing tech-enabled cloud kitchen that provides F&B microentrepreneurs with the facilities and support necessary to expand their businesses

Pulse Academy
An academy that provides hands-on training in capacity building and entrepreneurial skills in partnership with corporate, educational, and government institutions. Modules include culinary skills, social entrepreneurship, social innovation, digitalisation and IR4.0, and UN SDG.

Masala Wheels
Our Impact
5
COUNTRIES
Recognized Masala Wheels
50+
PUBLICATIONS
Has mentioned Masala Wheels
250K+
MEALS SERVED
RM 3M+
REINVESTED
For Social Impact Development
350+
MARGINALIZED EMPOWERED
by Masala Wheels multi-platform
Accreditations Recognitions

Our efforts have been acknowledged through awards and recognition such as:
AWARDS (INCLUDES FOUNDERS) 1. Top 5 Impact Excellence Young Entrepreneurs Award 2021 (Industry recognition) 2. Digi Unsung Hero 2021 (Community recognition) 3. Sime Darby Spotlight on Hero 2021 (Community recognition) 4. Nominee Young Global Leader Class 2021, World Economic Forum (International) 5. Anugerah Perdana Belia Negara 2020 6. Prestige 40 Under 40 – 2019 7. Social Entrepreneur of the Year 2019 (Industry recognition) 8. Air Asia Trendsetter February 2019 (In-Flight Publication as Youth Role Model) 9. Malaysian Airlines Changemaker 2019 (In-Flight Publication as Youth Role Model) 10. Outstanding Alumni – United States Government Sponsored Exchangee 2019 11. Augustman Malaysia 2019 12. 100 Most Inspirational LinkedIn Icons in Malaysia 2019 13. 21 Inspiring Indian Icons on LinkedIn Malaysia 2019 14. The Star Golden Hearts Award 2018 15. PERDANA Young Indian Entrepreneur Award 2018 16. Nominee Top 10 Most Empowering Young Community Champion 2017 17. Malaysia represent, Global Entrepreneurship Summit 2016 – Stanford, Silicon Valley (personal invitation from President Obama) (International) 18. Malaysia’s Top 10 Most Innovative Young Leaders Award 2016 19. ASEAN Startup Awards Ambassador 2016
Media Highlights

Our efforts and initiative has been well received by both national and international public and business communities. As such, we have been interviewed, featured and discussed in various popular media.
1. https://www.prestigeonline.com/my/style/fashion/komuniti-tukang-jahit-rayaartisan-collection-2021/ 2. https://my.asiatatler.com/society/social-entrepreneurs-on-surviving-2020-new-years-wishes 3. https://www.freemalaysiatoday.com/category/leisure/2021/01/27/ammaonbudget-a-taste-of-mothers-love-this-thaipusam/ 4. https://www.thestar.com.my/news/nation/2020/09/20/myfuturejobs-a-user-friendly-job-portal 5. https://www.nst.com.my/opinion/columnists/2020/07/605779/united-we-stand-together-harmony 6. https://www.astroawani.com/berita-malaysia/belanjawan-2021-peruntukan-perusahaan-sosial-ringankan-beban-golongan-miskin-bandar-267934 7. https://www.augustman.com/my/amselect/masala-wheels-set-wheels-in-motion-for-targeted-at-risk-and-marginalised-youths/ 8. https://my.asiatatler.com/society/social-entrepreneurs-on-surviving-2020-new-years-wishes 9. https://www.straitstimes.com/asia/se-asia/malaysias-social-enterprises-battle-to-stay-afloat-after-stepping-up-during-coronavirus 10. https://www.theedgemarkets.com/article/mysay-social-innovation-spur-nationbuilding-postcovid19 11. https://www.nst.com.my/lifestyle/bots/2020/09/623521/tech-magic-and-lazada-pact-help-social-enterprises 12. https://www.malaymail.com/news/eat-drink/2020/05/08/cmco-food-delivery-how-about-some-biryani-rice-from-masala-wheels-to-celebr/1864215 13. https://www.thestar.com.my/news/nation/2020/07/05/a-piece-of-malaysia-campaign-gets-warm-response 14. http://www.astroawani.com/video-malaysia/awani-pagi-realiti-rakyat-ngo-menyantuni-masyarakat-dengan-edaran-makanan-1845804 15. https://www.prestigeonline.com/my/people-events/people/covid-19-masala-wheels-china-pottery-pivoting/ 16. https://www.freemalaysiatoday.com/category/leisure/2020/04/13/6-eateries-donate-meals-to-covid-19-frontliners-and-the-needy/ 17. https://www.businesstoday.com.my/2020/04/13/social-enterprises-come-together-to-battle-the-covid-19-disruptions/ 18. https://themalaysianreserve.com/2020/04/10/food-truck-turns-saviour/ 19. https://www.thestar.com.my/metro/metro-news/2020/04/08/paying-it-forward-with-packed-meals#cxrecs_s 20. https://rojakdaily.com/lifestyle/article/8979/local-food-truck-provides-food-for-the-needy-with-sponsorship-from-kind-malaysians 21. https://www.malaymail.com/news/life/2020/03/23/with-help-from-caring-malaysians-social-enterprise-masala-wheels-sponsors-m/1849221 22. https://www.reuters.com/article/us-malaysia-socialenterprise-scheme-idUSKBN1ZT19A 23. https://www.goingplacesmagazine.com/masala-wheels-from-food-truck-to-cafe-this-malaysian-social-enterprise-helps-troubled-youths-get-back-on-track/#respond 24. https://www.augustman.com/my/profiles/kuhan-pathy-2/?prev=53482 25. https://www.freemalaysiatoday.com/category/leisure/2019/09/25/eat-out-masala-wheels-keeps-turning-out-tasty-indian-food/ 26. https://www.augustman.com/my/amselect/masala-wheels-set-wheels-in-motion-for-targeted-at-risk-and-marginalised-youths/ 27. https://www.thestar.com.my/business/business-news/2019/07/08/building-impactful-businesses/ 28. https://www.edgeprop.my/content/1458579/masala-wheels 29. https://thefoodbunny.com/2019/09/29/masala-wheels-pj-old-town-yummy-burp/ 30. https://www.thestar.com.my/news/nation/2019/06/24/heroes-do-not-take-a-break/ 31. https://www.thestar.com.my/metro/metro-news/2019/02/09/partnership-inked-toupskill-the-marginalised/ 32. http://english.astroawani.com/malaysia-videos/dian-restoran-pulihkan-remaja-berisiko-331208 33. https://www.thestartv.com/v/golden-hearts-award-2018-masala-wheels 34. https://vulcanpost.com/656515/masala-wheels-kcom-group-social-entrepreneurship-malaysia/ 35. http://www.2cents.my/2018/09/05/absolutely-no-problems-at-masala-wheels-restaurant/ 36. https://www.thestar.com.my/news/nation/2018/12/19/no-masalah-too-big-for-masala-wheels-food-venture-founders-find-niche-in-helping-youths/ 37. http://www.thestar.com.my/metro/community/2016/12/31/new-look-for-food-truck-with-a-mission-social-enterprise-aims-to-empower-underprivileged-groups-by-t/ 38. https://www.nst.com.my/lifestyle/sunday-vibes/2017/05/239076/paying-it-forward-flavours 39. http://www.freemalaysiatoday.com/category/nation/2016/12/19/masala-wheels-giving-free-food-and-making-entrepreneurs-2/ 40. http://eatdrinkkl.blogspot.com/2017/08/masala-wheels-petaling-jaya.html 41. https://goodyfoodies.blogspot.com/2018/11/masala-wheels-pj-old-town-chatti-briyani.html 42. http://youth.bernama.com/v2/news.php?id=1313558 43. https://vulcanpost.com/563931/masala-wheels-malaysian-food-truck/ 44. http://www.thesundaily.my/node/347621Masala Wheels
Partner With Us

Masala Wheels works closely with its network of partners to effect sustainable change at the grassroots level.

We also hold the Social Enterprise Accreditation (SE.A) Plus, the highest national certification awarded by the Ministry of Entrepreneur Development and MaGIC.

Our accreditation permits tax exemptions for donations. Reach out to us for impact procurement through sustainable products/ merchandise/ stationeries or social responsibility programmes.
PHONE
03-7496 4991
0143362109
info@masalawheels.com

