The Wheelers

Over the past five years, the food truck industry has become a global lifestyle trend ( Malaysia is one country at the forefront of this trend, especially in the nation’s capital, Kuala Lumpur.

However, when you think “food truck”, you probably don’t think of “social impact.” What if eating from a food truck also helped to give back to community? Well, Masala Wheels does exactly that. Incepted in October of 2015 as Malaysia’s First Social Enterprise Food Truck, Masala Wheels sells affordable and flavorful Malaysian cuisine and uses its food truck as mobile empowerment for targeted community groups.

Behind the creation of Masala Wheels is a very diverse and youthful team of four co-founders, all of whom are below the age of 30 and professionals in their respective industry. The team recently launched their newly designed truck in December 2016 with Tan Sri Irwan Serigar, Secretary General to the Treasury (Ministry of Finance, Malaysia).

As of one of the fastest growing millennial startup, Masala Wheels has definitely set precedence in social branding while impacting many.

The change starts today and it starts with you!

Masala Wheels Team


Food Truck

Operating as a social enterprise, this venture is a mobile empowerment for targeted community groups. Innovative approaches include social leasing and Rent-A-Truck concept.


Professional choice of caterer that's part of your family occasion or your company’s event. Served many including Fortune 100 companies around KLCC since inception.


Located in the quiet township of Section 1 - Petaling Jaya, this Café offers you the perfect intertwined traditional and modern experience. Innovative approach includes borderless-kitchen concept.


We continue to impact many households through our social franchising concepts. With proper training and equipment support from us, even you can be our co-caterer.


To excite your foodie experience, our kitchen lab continues to bring you range of products. Some of which empowers our targeted community groups.


News & Events

Masala Wheels: Giving free food and making entrepreneurs

KUALA LUMPUR: “Give a man a fish and you feed him for a day but teach a man to fish and you feed him for life.” This is the guiding […]

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