New look for food truck with a mission

WITH the rebranding of its corporate logo and the launch of its new food truck, Masala Wheels is ready to embark on the second phase of its mission to empower the community.

The launch, held at Impact Hub Kuala Lumpur, was officiated by the Finance Ministry’s Treasury secretary-general Tan Sri Dr Mohd Irwan Serigar Abdullah.

The revamped Masala Wheels logo has a tri-colour concept – orange, white and black – making its elephant logo more outstanding.

The new food truck was specially designed by the Masala Wheels team.

The left compartment area is used to provide cooking lessons for aspiring young entrepreneurs, while the right side is for their regular food truck business.

Founded in 2015, Masala Wheels is Malaysia’s first social enterprise food truck, with six working professionals aiming to empower the community through the concept of social franchising.

The enterprise specialises in Indian and Sri Lankan cuisines, which they offer from RM5 onwards in the KLCC vicinity.

The enterprise also provides professional catering and pre-packed meal delivery services.

Masala Wheels co-founder and advisor Kuhan Pathy said they aimed to identify the major social problems in Malaysia during the first phase of their social entrepreneurship.

“So, in order to achieve that objective, we began to reach out to underprivileged groups, like the homeless, by providing them food. We approached them and tried to understand the source of their predicament,” said Kuhan.

“After that, we realised that we needed to empower them so that they could generate their own income and sustain themselves. This has led us to initiate the second phase of our social entrepreneurship.

“In the second phase, these people will be given an opportunity to engage in mobile enterprise by selling their food products through our food truck and catering businesses,” said Kuhan.

He added that the target groups for the second phase were mainly single mothers, refugees and high-risk youths.

“We want to train high-risk youths for mobile entrepreneurship so that they are able to earn steady incomes for themselves,” he stressed.

Kuhan also revealed that in future, they would establish more food trucks to access places such as plantations and estates so that the crew could teach the community proper cooking skills and packaging, as well as the importance of food hygiene.

The idea is to bring them on board as social food franchisees.

Source: TheStar

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